event collateral - CMECS at FAI2025

Canadian Music. East Coast Style is a collaborative initiative by regional partners—Music/Musique New Brunswick, Music Newfoundland and Labrador, Music Nova Scotia, and Music Prince Edward Island. Focused on promoting the vibrant talent of Atlantic Canada, the initiative brings the region's musical heritage to national and international audiences through showcases, networking events, and business development opportunities.

For the 2025 Folk Alliance International Conference in Montreal, I designed a cohesive suite of event branding materials, including elevator skins, in-site signage, and digital assets. With the elevator skins occupying prime real estate in the host hotel, it was critical to create a bold visual impact that would catch the attention of attendees. The vibrant color palette and modular, streamlined design reflected the dynamic energy of East Coast music while ensuring maximum clarity and accessibility. These assets established a strong and memorable presence for the initiative, engaging conference-goers and celebrating the diversity of Atlantic Canadian music.