hello,

CBMIC!

Cape Breton Hall Of Fame 2025

Event Branding Proposal
prepared by:

KT Lamond
Creative Director | lamb end creative co.

Hello! I’m KT (kay·tee) Lamond (lamb·end) a visual artist and musician from Cape Breton Island and owner of the Halifax-based creative services company—and my phonetic namesake— Lamb End Creative Co.

For the past decade, I’ve balanced a busy touring schedule while working as a T-shaped visual artist specializing in design systems for brands, small businesses, and other creatives. I’ve worked extensively in the music industry as a service provider for artists, organizations, and large events, including ECMA 2024, Ingobeach Pride 2024, and spent four years as the Brand Lead for Music Nova Scotia and their annual festival, Nova Scotia Music Week.

Currently, I am earning a Certification in UX Design from Google while restructuring my portfolio from the past decade working as a visual artist and creative solutions provider.

My Website is currently under construction. In the meantime, I’ve built this temporary space to house my proposal to implement a Design system and Event suite for the 2025 Cape Breton Music Hall of Fame. Let’s get into it.

Overview:

1.) Introduction & Project Goal
2.) Relevant Projects
3.) Scope of work & pricing
4.) Closing Sentiment

For the 2025 Cape Breton Hall of Fame, we’ll create a bold, cohesive visual identity that truly reflects the incredible talent this event celebrates. Being from Cape Breton, I’m committed to creating a design system and supporting collateral that does justice to the artists being honoured in this event.

By developing a unified system, we’ll ensure every piece—from posters to digital graphics—feels consistent and professional, elevating the event’s presence both in-person and online. With vibrant, impactful designs, we’ll help the 2025 Hall of Fame stand out and make it an unforgettable celebration for the community.

project goal

Key components:

• Cohesion: Every piece fits together like it’s part of the same story.

• Impact: Clean, smart designs that grab attention and say something.

• Scalability: Systems that work now and adapt as you grow.

relevant projects

My portfolio is currently under construction, but I’ve assembled a selection of relevant projects from recent years.

Canadian Music East Coast Style | FAI '25

INGO pride | '24 Festival Identity

picture perfect tours | sable logo

picture perfect tours | van wrap

from nowhere | album design

ECMA | '24 Festival Identity

pretty pleased | release suite

NSMW | '23 Festival Identity

dead broke | album suite

NSMW | '22 Festival Design

Scope of Work

Flexibility and Customization
This proposal outlines a range of services designed to meet the specific needs of your event. I’ve outlined common event collateral you may need, each priced based on time, complexity, and customization.

I know every event is unique, and this modular approach allows you to build a package that fits your budget giving you the flexibility to pick and choose what works best for your project —no more, no less.

Pick Your Services: Select the assets that align with your event’s needs. Whether you need a full branding package or just a few key designs, you have the freedom to customize.

Combine and Customize: Mix and match services to create a cohesive, polished visual identity. Each service is modular, so you only pay for what you need.

Discuss Additional Needs: If you have a vision that falls outside the services listed here, we can discuss custom options to make it happen.

Deliverables:

Social Media Announce Suite
Initial execution of the CBHOF25 design system, including the conceptualization of a cohesive visual identity and creation of the following assets:
- Social Media Square
- IG Story
- Facebook Event Banner
- Web Banner
= $720 (includes the development of the design system and initial asset creation).
Additional Social Media CTAs
- Social Media Square
- IG Story
= $360 (per announcement)
Branded Nominee Graphics
Sharable social assets for nominees in formats:
- Square Format
- Instagram Story
= $480 bundled
Printed Design
Designs for print ads in the local paper, event guides, brochures, posters, and more:
= $300 per design
= $120 per page (for multipage layouts)
Large Scale Signage
Examples include pull-up banners, wayfinding signage, onstage visuals, transit shelters, bus wraps, and elevator skins
= $300 - $720 per design (price varies based on size and complexity)
Award Show Slide Deck:
Custom-designed slides for the award show, including nominee slides, sponsor acknowledgments, etc
= $600 - $1,000 (pricing reflects the scope and complexity)

Additional Requests, always accepted!
If you have additional design needs or custom requests not listed here, I’d be happy to discuss and tailor solutions to meet your specific goals!

let’s work together!

With years of experience both on stage as a musician and behind the scenes on event crews, I know what goes into making an event like the Cape Breton Music Hall of Fame feel special. Let me create something that’s bold, clear, and can stand shoulder-to-shoulder with the incredible talent it represents.

I’ve been on both sides of the curtain—on stage and on the event team—so I get the stakes. You can trust me to create something that’s not just polished, but purposeful, and worthy of the stories and talent it celebrates. Let’s roll up our sleeves and make something we’re proud of.

– Katie Tutty (KT) Lamond