ECMA 2024 festival identity

client:
east coast music association

ECMA (East Coast Music Association) is where East Coast music talent gets the spotlight it deserves. Their annual event, the East Coast Music Awards, is a five-day blowout featuring everything from non-stop live music to industry panels and award ceremonies - it’s a full-on celebration of regional music that brings together artists and fans alike.

For the 2024 festival in Charlottetown, PE, we aimed to inject a fun and youthful vibe into the event. With exciting new leadership on board, the design embraced a fresh, bold aesthetic. Bright, contemporary visuals and distinct colors were used to highlight the different program tracks—awards, festival, and fan fest. This new look was crafted to energize the event and reflect the innovative spirit of the East Coast music scene while ushering in an exciting new chapter for ECMA.

deliverables:

festival identity + large scale signage and select printed collateral

  • announce suite (all social + web formats + varied assets for each program track)

  • award nominee social templates

  • performer graphic templates

  • print & digital billboards

  • pop-up banners & venue x-frames

  • conference schedule banners

  • transit stop ads

  • city bus wrap

  • 4-page gig guide for the buzz magazine

  • 12 panel brochure (half x trifold) w/ schedule, info & event map


  • wrap for host hotel double doors 


  • street pole banners & more

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