sable island logos

Picture Perfect Tours takes you on ride through Nova Scotia’s most stunning spots! The star of the show? Sable Island! Accessible only by air and sea, Sable Island is known for its mysterious wild horses and captivating history. Also known as ”the grave yard of the atlantic” for it’s history of over 350 shipwrecks, Sable Island was previously off-limits to the public. In 2015 the Island was deemed a National Park Reserve and officially opened to visitors - unlocking a dream adventure for anyone obsessed with it’s wildlife, lore, and history.

After completing a large-scale illustration project to wrap their Dodge Transit transport shuttle, owner Geordie Mott approached me to collaborate once again. Commissioned to create assets suitable for visitor merchandise, I was asked to create a circular badge-style horse logo while keeping in line with branding used nationwide by Parks Canada. As usual, I got excited and threw in some extras to conceptualize a variety of merch designs.